Premium Cigarette Packs Tide

Why Premium Cigarette Packs Still Matter in Australia

Walk into any Australian tobacconist and you will see rows of plain olive-green packs, all carrying the same drab font and the same graphic health warnings. It is a level playing field, at least in terms of packaging. But ask anyone who has been smoking for a while, and they will tell you that not all cigarettes are created equal. The contents inside those uniform boxes still vary enormously. For many smokers, the choice comes down to seeking out what they consider to be the